In January this year, the idea was floated to advertise in Romania and Bulgaria about how awful Britain is to dissuade would-be immigrants. An approach not unlike the infamous Go Home Van. (by the way, who is dreaming up these mad schemes?) Anyway, one Romanian counter-campaign has just won an advertising award for its tongue-in-cheek adverts with the strapline “We may not like Britain, but you’ll love Romania.” Funny, but it also shows how offensive pretty much everyone else in the world finds this xenophobic rhetoric.
Well, played Romania. Well played.